Signage is important for businesses of all sizes. But for smaller businesses who might not be so well known, it is important to get the word out there about who you are and what you do. Good signage is the key tool for doing this. Signage products can be highly effective but does not carry an expensive price tag. Providing advertising 24 hours a day, good quality signage is there to promote your business even when you are not. But with so many different business signage options available on the market it can be difficult to know which ones are right for your. We’re here to talk through the best signage products for SMEs.

Pavement Signs

One of the key steps to establishing your business is to ensure your target customer base knows what you offer and where you are located. Pavement signs can be used to point passers-by in the direction of your business along with a few words about what you do. Available in a range of different styles, there is a pavement sign suitable for your needs. If your business is a restaurant or a bar, you may find it useful to invest in a chalkboard sign. The content can be easily changed and they are foldable so they can be brought inside the premises at the end of the day. Other businesses may find weighted signs useful as they can be left outside and are resistant against theft and harsh weather.

Poster Frames

Poster frames are an important tool for almost any business. They are used to protect your posters against general wear and tear, keeping them looking sleek and professional. Suitable for both indoor and outdoor use, they can be used to advertise to prospective customers and regulars alike. They are available in a range of different sizes meaning there is an option to fit your poster perfectly and the selection of colours and finishes available means it couldn’t be simpler to tie your signage in with your business branding or make a statement with a bold colour.

Banners and Banner Stands

Banner Stands have a big, powerful impact making them ideal for spreading the word about what you business has to offer. They are versatile and can be used at tradeshows and events or to simply advertise new products near the entrance to your business. As they might not be needed permanently, it’s important to choose signage products that can be stored effectively. Many of Red17’s banners are rollable, meaning they pack away compactly and our range of bags and cases make it possible for you to protect your products until the next time you use them.

Literature Stands

Literature stands are an important tool for sharing information with your customers. Menu Holders or Sign holders can be used to display one piece of literature to educate customers about a product. They are angled for optimal viewing and made from injection moulded clear acrylic to fit in with your branding. Clear Leaflet Dispensers on the other hand, give the customer the opportunity to take away a copy of your information. This means they will have a reminder of your business even when they are at home, increasing their chances of returning. They can be used to display opening times, price lists or even leaflets containing discount codes, again increasing the chance of returning customers.
Red17 stock all the signage products any business needs to get notices. Take a look at our online store today and invest in the products that make a real difference to your business.